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Englisch-Deutsch Fachwörterbuch der Wirtschaft > brand awareness
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Mktgthe level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name. -
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f < werb> ■ brand awareness -
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<ad> ■ Brand Awareness f ; Markenbekanntheit f -
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f[Markenbekanntheit]brand awareness -
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марк. знание марки (осознание широкой публикой факта существования марки и качества выпускаемых под ним продуктов)Syn:
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узнаваемость "брэнда": узнаваемость данного типа товаров потребителями.* * *репутация торговой марки;. . Словарь экономических терминов . -
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nounMarkenbewusstsein, das* * *brand aˈware·nessn Markenbewusstsein nt* * *nounMarkenbewusstsein, das -
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осведомленность о торговой маркеБольшой англо-русский и русско-английский словарь > brand awareness
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1) Общая лексика: уровень узнаваемости брэнда2) Реклама: известность брэнда, осведомлённость о марке (товара), узнаваемость фирменного знака3) Деловая лексика: осведомлённость о торговой марке, известность бренда, репутация бренда5) Маркетология: осведомлённость о бренде, узнаваемость бренда -
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уровень информированности о брендеАнгло-русский большой универсальный переводческий словарь > brand awareness
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репутація торговельної марки; відомість торговельної марки -
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pengenalan merek -
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Comm. notoriété de la marqueEnglish-French dictionary of law, politics, economics & finance > brand awareness
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notoriété f de la marque -
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марк. уровень информированности ( потребителей) о бренде -
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s.conocimiento de marca, conciencia de marca. -
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Англо-русский словарь промышленной и научной лексики > brand awareness
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20 prompted brand awareness, aided brand awareness
Маркетология: знание марки с подсказкойУниверсальный англо-русский словарь > prompted brand awareness, aided brand awareness
См. также в других словарях:
Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
brand awareness — ➔ awareness * * * brand awareness UK US (also brand awareness) noun [U] ► MARKETING, COMMERCE the degree to which people are familiar with or prefer a particular brand: »The objective is to develop positive attitudes and build brand awareness… … Financial and business terms
brand awareness — noun The level of public familiarity with a branded product • • • Main Entry: ↑brand … Useful english dictionary
Brand Awareness — The likelihood that consumers recognize the existence and availability of a company s product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is an important way of promoting commodity related… … Investment dictionary
brand awareness — Il brand awareness identifica il grado di conoscenza, la notorietà del marchio da parte del pubblico target e la fedeltà degli utenti ad esso. Può essere rilevato e misurato attraverso le analisi di mercato, come le indagini a campione e i… … Glossario di economia e finanza
brand awareness — / brænd əˌweənəs/ noun consciousness by the public of a brand’s existence and qualities ● How can you talk about brand awareness when most people don’t even know what the product is supposed to do? ● Our sales staff must work harder to increase… … Marketing dictionary in english
aided brand awareness — One of the variables used in ad tracking research; usually a researcher will ask respondents to indicate whether they are aware of various brands not mentioned in an unaided brand awareness question. Aided awareness is not regarded as a powerful… … Big dictionary of business and management
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
awareness — a‧ware‧ness [əˈweəns ǁ əˈwer ] noun [uncountable] knowledge or understanding of a particular subject, situation, or thing: • US investors awareness of international bond markets • They need to raise awareness of the product in markets such as… … Financial and business terms
brand management — ➔ management * * * brand management UK US noun [U] ► MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: »The company recognized as a leader in… … Financial and business terms
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia